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Introduction: Social media is no longer just a place to interact with friends—it’s an essential tool for businesses to grow their brand, connect with their target audience, and increase conversions. With billions of active users on platforms like Facebook, Instagram, and LinkedIn, social media is the gateway to a...
Branding requires mapping a series of steps in the customer journey, which start from the point of consideration from a potential buyer and goes all the way to ensure that once someone purchases the product, he is serviced when there is a problem. This is where customer service as...
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